Single red rose

Why Do Roses Cost More on Valentine’s Day?

Valentine's Day and roses go hand in hand, but have you ever wondered why these romantic blooms come with a premium price tag during the season of love? Here's a closer look at the factors behind those higher costs:

Dozen long stem red roses

Sky-High Demand

February 14th is the ultimate celebration of love, and roses are the most popular choice to express heartfelt emotions. The demand for roses skyrockets, putting immense pressure on suppliers to meet everyone’s romantic needs.

Roses in all colours ready for prep

High Delivery Costs

Roses are delicate, and delivering them fresh and flawless requires special care. From temperature-controlled storage to expedited shipping, the logistics involved in handling these fragile flowers lead to increased delivery costs.

Foxy Evergreen van at rose farmer collecting flowers

Limited Supply

While local growers work tirelessly to supply as many roses as possible, the demand during Valentine’s Day far exceeds their capacity. Growing roses is no easy feat—it takes weeks of meticulous care and attention to nurture these stunning blooms. Unfortunately, there’s no way to rush nature!

Roses growing on the farm

Extra Costs

The Valentine’s season sees a spike in costs across the board. From overtime wages for drivers and florists to increased packaging and shipping expenses, everyone in the supply chain goes the extra mile to ensure your roses arrive perfect and on time.

single long stem red rose in a premium back box

 

Is It Worth It?

florist holding pink rose bouquet

While roses can be pricey on Valentine’s Day, their quality, beauty, and timeless symbolism are worth every penny. These blooms convey love, passion, and admiration—sentiments that are truly priceless.

So, when you hand over a bouquet of Foxy Evergreen roses this Valentine’s Day, remember the journey they’ve taken to reach your loved one’s hands. A thoughtful gesture with the perfect bloom is always worth the cost.

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